Distance Learning

Brandman U Offers Program in Using Social Media to Recruit Employees

Brandman University's School of Extended Education will join forces with The Sourcing Institute to offer a certificate program in using social media to recruit employees.

The two institutions together will offer 10 online course modules designed to teach participants how to use social media to attract top talent to their organizations and to reinforce professional brand credibility.

According to the 2013 Jobvite Social Recruiting Survey, 78 percent of job recruiters last year used social media in hiring employees, compared to 58 percent in 2010.

"An increasing number of industry professionals are adopting social media as part of their recruitment strategy," said Lizz Pellet, vice president of educational sales at The Sourcing Institute.

Among the course modules will be subjects such as:

  • Developing online talent communities;
  • Effective e-mails;
  • Engaging outreach, such as passive candidate outreach via social media channels;
  • Information overload;
  • LinkedIn advanced searching;
  • Outreach via mobile and texting;
  • People lookups; and
  • Facebook advanced searches.

"In an increasingly digital business world, professional social networking is invaluable," said Brandman School of Extended Education Senior Director Vicki Brannock.

Tuition for the certificate program and online course with 10 modules is $795. An additional five optional courses are available to Brandman students.

Brandman University focuses on individual and workforce career development, primarily for adult learners. The Sourcing Institute's programs are dedicated to enhancing the skills of employment recruitment teams for organizations.

About the Author

Michael Hart is a Los Angeles-based freelance writer and the former executive editor of THE Journal.

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