Berkeley College Rolls Out CRM for Better, Faster Student Communication
In an effort to improve interactions with prospective students, Berkeley College has deployed Enrollment Rx across multiple departments — spanning enrollment, community outreach, marketing and communications, advisory services and financial aid.
Previously, Berkeley's departments could not easily access up-to-date information about prospective students, making the enrollment process complex and time-consuming. Phone inquiries became isolated in the call center. The college implemented Enrollment Rx's constituent relationship management product, along with a custom online applicant portal and a custom call center solution called the Enrollment Rx Telecenter.
Student information that was previously isolated within the call center is now visible to all locations, helping Berkeley quickly respond to new inquiries, according to a press release. In addition, the online applicant portal allows admissions, marketing and other departments to provide students with individualized information in real time — saving 10-15 minutes of interaction time per student. Now that staffers are able to work with students sooner in the enrollment process, they can be more responsive to prospects and provide information on a more timely basis.
"We see the value of improving visibility into communications between the staff and students, and Enrollment Rx makes that happen for us," said Diane Recinos, senior vice president of enrollment at Berkeley College, in a statement. "Enrollment Rx has made us a more proactive department. Now we can expedite communications to students, be more systematic and have a more complete view of communications."
About the Author
Rhea Kelly is editor in chief for Campus Technology, THE Journal, and Spaces4Learning. She can be reached at [email protected].