Wharton Launches Business Analytics Specialization on Coursera

The University of Pennsylvania's Wharton School is offering a set of courses through Coursera focused on using big data to make real business decisions. The "Business Analytics" Specialization will provide "insights into how cutting-edge businesses use data to optimize marketing, revenue, operations, hiring and management practices."

"We are pleased to offer the first 'Business Analytics' specialization through Coursera to reach learners worldwide who want to speak the language of analytics," said Anne Trumbore, director of Wharton Online, in a press release. "With an understanding of data so critical to business managers today, there is a great need for the type of rigorous yet practical knowledge Wharton can provide."

To complete the specialization, students take a series of four courses taught by Wharton professors: Customer Analytics, Operations Analytics, People Analytics, and Accounting Analytics. Each course runs for four weeks. Students then apply their knowledge to real-world business challenges in a Capstone Project designed in partnership with Yahoo. Those who complete the specialization earn a Wharton Online Specialization Certificate. The total cost of enrollment for the four courses plus the capstone is $595.

For more information, visit the Wharton Online site.

About the Author

Rhea Kelly is editor in chief for Campus Technology, THE Journal, and Spaces4Learning. She can be reached at [email protected].

Featured

  • glowing digital brain above a chessboard with data charts and flowcharts

    Why AI Strategy Matters (and Why Not Having One Is Risky)

    If your institution hasn't started developing an AI strategy, you are likely putting yourself and your stakeholders at risk, particularly when it comes to ethical use, responsible pedagogical and data practices, and innovative exploration.

  • laptop screen with a video play icon, surrounded by parts of notebooks, pens, and a water bottle on a student desk

    New AI Tool Generates Video Explanations Based on Course Materials

    AI-powered studying and learning platform Studyfetch has launched Imagine Explainers, a new video creator that utilizes artificial intelligence to generate 10- to 60-minute explainer videos for any topic.

  • cloud and circuit patterns with AI stamp

    Cloud Management Startup Launches Infrastructure Intelligence Tool

    A new AI-powered infrastructure intelligence tool from cloud management startup env0 aims to turn the fog of sprawling, enterprise-scale deployments into crisp, queryable insight, minus the spreadsheets, scripts, and late-night Slack threads.

  • Stylized illustration showing cybersecurity elements like shields, padlocks, and secure cloud icons on a neutral, minimalist digital background

    Microsoft Announces Security Advancements

    Microsoft has announced major security advancements across its product portfolio and practices. The work is part of its Secure Future Initiative (SFI), a multiyear cybersecurity transformation the company calls the largest engineering project in company history.