Tablet Market Sees Modest Growth as Apple Maintains Lead

According to a new preliminary report from market research firm IDC, shipments of tablets reached 40.5 million units in the second quarter of 2021, up 4.2 percent over the same period last year — modest growth compared with the 68.6% surge in Chromebooks in the same period.

"Opportunities in the education market are still ample for both tablets and Chromebooks. Online learning has gained rapid traction and has pushed forward the digital revolution in the learning space," said Anuroopa Nataraj, senior research analyst with IDC's Mobility and Consumer Device Trackers, in a prepared statement. "While there isn't a single solution globally, many emerging markets continue to ramp up use of Android tablets while schools in some developed markets like the USA and Canada lean more toward Chromebooks. That said, there has also been a recent uprising of Chromebooks in areas of Europe, as well as a few Asian countries as schools start opening up to platform change."

Apple was the leader in the quarter, capturing 31.9 percent of the market on 12.9 million units (up 3.5 percent from the same period last year). That market share is down just slightly from 32.1 percent in Q2 2020.

Samsung's tablet shipments grew 13.3 percent year over year, reaching 8 million units. Samsung's market share climbed 1.6 percentage points to 19.6 percent.

Lenovo made even grater gains, climbing 64.5 percent in total shipments to 4.7 million units. Lenovo captured 11.6 percent of the market, up from 7.4 percent in Q2 2020.

Amazon grew 20.3 percent to 4.3 million units, capturing 10.7 percent of the market. That's up from a market share of 9.3 percent in Q2 2020.

Fifth-place Huawei sold off its Honor business and lost significant market share during the quarter as a result. Hwawei shipped 2.1 million units, down 53.7 percent from Q2 2020. Market share declined from 11.5 percent to 5.1 percent.

All other tablet manufacturers combined shipped 8.5 million units. Market share was essentially flat for them.

For more information, visit IDC's Worldwide Quarterly Personal Computing Device Tracker.

About the Author

David Nagel is the former editorial director of 1105 Media's Education Group and editor-in-chief of THE Journal, STEAM Universe, and Spaces4Learning. A 30-year publishing veteran, Nagel has led or contributed to dozens of technology, art, marketing, media, and business publications.

He can be reached at [email protected]. You can also connect with him on LinkedIn at https://www.linkedin.com/in/davidrnagel/ .


Featured

  • central cloud platform connected to various AI icons—including a brain, robot, and network nodes

    Linux Foundation to Host Protocol for AI Agent Interoperability

    The Linux Foundation has announced it will host the Agent2Agent (A2A) protocol project, an open standard originally developed by Google to support secure communication and interoperability among AI agents.

  • cloud connected to a quantum processor with digital circuit lines and quantum symbols

    Columbia Engineering Researchers Develop Cloud-Style Virtualization for Quantum Computing

    Columbia Engineering's HyperQ system introduces cloud-style virtualization to quantum computing, allowing multiple users to run programs simultaneously on a single machine. Learn how it works, why it matters, and highlights from other recent quantum breakthroughs from leading institutions and vendors.

  •  laptop on a clean desk with digital padlock icon on the screen

    Study: Data Privacy a Top Concern as Orgs Scale Up AI Agents

    As organizations race to integrate AI agents into their cloud operations and business workflows, they face a crucial reality: while enthusiasm is high, major adoption barriers remain, according to a new Cloudera report. Chief among them is the challenge of safeguarding sensitive data.

  • stylized illustration of a desktop, laptop, tablet, and smartphone all displaying an orange AI icon

    Report: AI Shifting from Cloud to PCs

    AI is shifting from the cloud to PCs, offering enhanced productivity, security, and ROI. Key players like Intel, Microsoft (Copilot+ PCs), and Google (Gemini Nano) are driving this on-device AI trend, shaping a crucial hybrid future for IT.