Skip to main content
Add as a preferred source on Google


CCUMC Updates Identity with New Name: Educational Technology Collaborative

The Consortium of College and University Media Centers (CCUMC) has announced a rebrand: The association of technologists in higher education will now be known as the Educational Technology Collective (ETC). The name change, finalized by membership vote, "speaks to the range of what the organization does, encompassing user experience, media, networking, and innovation yet to come while moving away from dated language and emphasizing the value of the community and the culture of cooperation within ETC," the organization explained in a news announcement.

CCUMC has connected higher education information technology, audiovisual, library, and media professionals since 1974, the organization said. As ETC, it will continue to provide "a platform for professional connection within the academic technology industry, fostering cooperative problem-solving and leading the implementation and management of instructional technology that supports quality teaching and learning."  

"As an organization, we honor our history while looking to the future. Rebranding clarifies our shared foundation to better connect our members, attract new members and take us into the future," said Association President Don Merritt, in a statement. "I commend the work of the rebranding taskforce for their foresight and vision to move us in this exciting new direction."

For more information, visit the ETC site.

About the Author

Rhea Kelly is editor in chief for Campus Technology, THE Journal, and Spaces4Learning. She can be reached at [email protected].

Featured

  • businessman holding tablet with holographic AI icons

    Google Moves AI Agents into the Mainstream

    At its recent I/O developer conference, Google presented artificial intelligence agents not as a distant research project, but as a product strategy spanning Search, personal assistants, productivity software, developer tools, and smart glasses.

  • closeup of hands using smart phone

    Learning Continuity Built into the LMS Withstands Cloud or Cybersecurity Interruptions

    When your institution's administrative or instructional capabilities face disruption from natural, technical, or malicious events, what measures does your LMS offer to provide a "business as usual" operating and learning environment? Instructure's Ryan Lufkin comments on the LMS and learning continuity.

  • Digital cyberspace with particles and Digital data

    Report: AI Is Moving Faster than Data Trust

    AI agents are already in use or pilot at most organizations, but data visibility, governance and precision recovery capabilities have not kept pace, according to Veeam's new Data & AI Trust Gap report.

  • abstract smartphone translucent screen displaying AI interface

    Apple Introduces Redesigned Siri AI

    At its recent Worldwide Developers Conference, Apple introduced Siri AI, a redesigned version of its voice assistant that Apple describes in its own announcement as "a profoundly more capable and personal assistant." The update is intended to make Siri more conversational, more context-aware, and more useful across iPhone, iPad, Mac, Apple Watch, and Vision Pro.