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Mastering Content Governance in Higher Ed: UMass Amherst’s Digital Revolution

The bar continues to rise for colleges and universities’ digital presence to attract the right students and meet the needs of alums, donors, employees, employers, and visitors. With decentralized departments and tools, it can be difficult to drive coherent user experiences while keeping content accessible and branding consistent across sites. A widespread digital presence also poses security risks across disparate systems!

Throw in generative AI’s pros and cons, and there’s a lot to keep on top of. This webinar explores a few key trends in content management for higher education institutions and provides insights into how to navigate them.

We’ll cover:

  • Approaching centralized governance at decentralized institutions
  • Ensuring accessibility compliance for inclusive websites
  • Improving image and video management for richer content
  • Kickstarting website personalization

We’ll draw from UMass Amherst's successful strategies for digital consistency and engagement. Join us to discover how to create a digital presence that doesn't just meet current expectations but sets standards for engagement and accessibility in the higher education sector.

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