Dartmouth's Business School and Google To Provide Digital Skills to Minority Entrepreneurs
The Tuck School of Business at Dartmouth is collaborating with Google on a new program aimed at providing digital skills to minority entrepreneurs. Developed by Tuck and hosted at Google's Cambridge, MA, office, the Digital Excellence Program for Minority Entrepreneurs will take place June 8–10. The three-day program will be led by Tuck professor Alva Taylor, faculty director of Tuck's Glassmeyer/McNamee Center for Digital Strategies, who specializes in innovation, technological change and new product development. A second iteration of the program is planned for this September.
"The digital landscape has transformed the way we do business," said Taylor in a prepared statement. "The emergence of new technologies has not only created unprecedented access to data, but it also offers tremendous growth opportunities for businesses of all sizes and backgrounds."
Sessions range from constructing a digital strategy and marketing businesses online to managing a digital community, as well as intensive sessions on analytics. Tuck faculty and practitioner coaches will share best practices and case studies from their own experiences. In addition, "Participants will have one-on-one access to Google experts, who will consult and present on topics including Web site design, search engine optimization and successful digital business models," according to a press release.
"Entrepreneurs need to be aware of the wide array of digital business tools and strategies to help grow their businesses," said Taylor. "Collaborating with Google on this hands-on program and inviting successful practitioners to show participants how to leverage technology is a great addition to Tuck's portfolio of minority business education programs."
The Digital Excellence Program will also be offered to participants of Google's recently launched Small Business Supplier Diversity Program, an initiative designed to connect more minority-, women-, veteran- and LGBT-owned small businesses to opportunities within Google. "In addition to connecting more small and diverse businesses to procurement opportunities at Google, we're providing access to Web education resources like Tuck's Digital Excellence Program to help these businesses grow online and be successful working with any company," said Chris Genteel, Google's head of diversity markets and supplier diversity.
About the Author
Rhea Kelly is editor in chief for Campus Technology, THE Journal, and Spaces4Learning. She can be reached at [email protected].