Report: Textbook Pricing Affects Students' Rating of Profs

  • By Dian Schaffhauser
  • 11/06/18

According to a recent survey, faculty members who choose course materials that cost less than $30 are 10 times more likely to get a positive rating from students than a negative rating. And students tend to give far more negative ratings to their instructors when the cost of the textbook used in their class goes into the triple digits. Nearly half of students in the same survey (47 percent) also stated that they had to pay for a "homework system" along with a textbook.

The survey was undertaken by FlatWorld, a company that publishes textbooks at what it calls "an affordable price." Its titles start at $29.95; multi-semester textbooks are $39.95 and higher. Students can get full-color print versions, do a digital textbook download or use online access. The survey, taken by undergraduate students enrolled in courses during fall 2018, drew 334 online responses over the course of five days in October; names were pulled from a SurveyMonkey audience panel.

How the price of a textbook influences students' ratings of their professors

How the price of a textbook influences students' ratings of their professors. Source: "FlatWorld Textbook Cost Study," from FlatWorld.

During the semester, students spent an average of $403 on college course materials. A third (33 percent) said that the price of the assigned textbook influenced their decision to take a given class.

Also, the more expensive the textbook, the more likely students were to use loan money to cover the cost; while 15 percent of respondents overall said they use loans; that share rose to 25 percent among students who spent more than $600 during the semester on course materials.

"Students are keenly aware of the exorbitant costs of textbooks today, and are showing through their actions that they want professors and university administrators to do more to make learning materials affordable," said Alastair Adam, CEO of FlatWorld, in a statement. "Our findings make clear that textbook prices impact what classes students choose to take, as well as how they rate their professors."

A summary of findings is openly available on the FlatWorld website.

About the Author

Dian Schaffhauser is a former senior contributing editor for 1105 Media's education publications THE Journal, Campus Technology and Spaces4Learning.

Featured

  • pattern featuring interconnected lines, nodes, lock icons, and cogwheels

    Red Hat Enterprise Linux 9.5 Expands Automation, Security

    Open source solution provider Red Hat has introduced Red Hat Enterprise Linux (RHEL) 9.5, the latest version of its flagship Linux platform.

  • glowing lines connecting colorful nodes on a deep blue and black gradient background

    Juniper Launches AI-Native Networking and Security Management Platform

    Juniper Networks has introduced a new solution that integrates security and networking management under a unified cloud and artificial intelligence engine.

  • a digital lock symbol is cracked and breaking apart into dollar signs

    Ransomware Costs Schools Nearly $550,000 per Day of Downtime

    New data from cybersecurity research firm Comparitech quantifies the damage caused by ransomware attacks on educational institutions.

  • landscape photo with an AI rubber stamp on top

    California AI Watermarking Bill Garners OpenAI Support

    ChatGPT creator OpenAI is backing a California bill that would require tech companies to label AI-generated content in the form of a digital "watermark." The proposed legislation, known as the "California Digital Content Provenance Standards" (AB 3211), aims to ensure transparency in digital media by identifying content created through artificial intelligence. This requirement would apply to a broad range of AI-generated material, from harmless memes to deepfakes that could be used to spread misinformation about political candidates.