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101communications Acquires T.H.E. Journal

  • 04/19/05

April 19, 2005. Chatsworth, CA. 101communications, a leading B2B media company, which publishes Campus Technology, has acquired the assets of ETC Group LLC, publisher of T.H.E. Journal, the largest circulated, and oldest continually published, journal serving technology users in K-12 and higher education. The acquisition also encompasses the magazine’s website, www.thejournal.com; three e-mail newsletters; T.H.E. Institute, its professional development division, and EduHound, a popular resource directory for educators, students and parents.

“The education technology market is an important, and growing, vertical market,” said Jeffrey S. Klein, President and CEO of 101communications. “The acquisition of T.H.E. Journal, combined with Campus Technology, our higher education franchise, gives us a strong leadership position in the education technology marketplace, enabling us to cover the entire market from kindergarten through higher education,” said Klein.

“T.H.E. Journal has a rich history of serving readers and advertisers, and we are delighted to add this venerable publication and market leader to our Education Technology Group,” he continued.

T.H.E. Journal, founded in 1972 as Technological Horizons in Education, is the original and foremost publication dedicated to covering the application of technology to the instructional and administrative learning environment. Published monthly, the magazine reaches more than 160,000 education professionals. T.H.E.’s online offerings serve an audience of more than 50,000 eNewsletter readers, and its Web site delivers 1.2 million impressions per month. Included in its digital products is EduHound, an online resource in English and Spanish that provides links to more than 15,000 K-12 education sites.

Also included in the transaction is T.H.E. Institute, headed by Dr. Geoffrey H. Fletcher. The Institute offers a variety of professional development services, including accredited online courses for educators at all levels, as well as consulting services for companies in the education technology market.

Wendy La Duke, publisher of T.H.E. Journal, remains in that role, and also becomes publisher of Campus Technology, responsible for managing a combined sales team for the two media franchises. Mark Sande, currently publisher of Campus Technology, is being promoted to the new position of General Manager of 101’s Education Technology Group, overseeing both entities.

“We are thrilled to have Wendy’s leadership and deep knowledge of the education technology market,” said Sande. “She is a veteran publishing executive who brings great experience to these very important products in our portfolio.”

“I am excited by the prospect of joining the 101 team and leading these two outstanding publications, along with all of their extended products,” said La Duke. “With the combined force of THE Journal and Campus Technology, we will be working to cement our position in the market as the leading franchise for K-12 and higher ed technology.”

Leading the editorial staffs of T.H.E. Journal and Campus Technology is Editor-in-Chief Katherine Grayson. Grayson served as Editor-in-Chief of Campus Technology, overseeing its launch in October 2004. In addition to his duties as Executive Director of T.H.E. Institute, Fletcher assumes the role of Editor-at-Large for both magazines, assisting with the editorial direction and providing monthly commentary for both publications. Kay Heitzman, Director of Marketing for Campus Technology, will continue in that role for both properties.

ETC Group LLC was owned and managed by Jon Winder, Chairman, and Bill Topaz, Chief Operating Officer, both of whom have experience in publishing and content-related businesses.

“With this acquisition by 101, the combination of these two publications will help ensure that technology is used widely and well in the educational community -- the resulting editorial expertise and coverage of issues will be second to none,” said Winder.

T.H.E. Journal will continue to operate out of Orange County, CA-based offices. Terms of the transaction were not disclosed.

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