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New Version CRM App Works on Microsoft Dynamics CRM 4.0

422 Group has released a new version of its software for constituent relationship management (CRM). Built on Microsoft's new Dynamics CRM 4.0 platform, Continuum 422 CRM includes enrollment management analytics, electronic campaign and event management capabilities, and adaptive workflow rules that automate and personalize interaction with higher education communities, including prospects, applicants, enrolled students, alumni and donors.

The application provides options for modeling enrollment outcomes related to admission and retention. It streamlines the actions colleges take on those models by incorporating results directly into communication and workflow rules that allow the institutions to tailor interaction with students with more granularity.

The company said its CRM system, business intelligence tools and market research services are in use in 500 institutions internationally, including Columbia University in New York, St. John's University in Minnesota, and the University of Nevada in Reno.

About the Author

Dian Schaffhauser is a senior contributing editor for 1105 Media's education publications THE Journal, Campus Technology and Spaces4Learning. She can be reached at [email protected] or on Twitter @schaffhauser.

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