Remington College Seeks Lead Control with Sparkroom
- By Dian Schaffhauser
Remington College will be using programs from Sparkroom to automate its lead delivery and obtain visibility into the performance of direct marketing efforts. The college, which has campuses in 10 states, will use two software-as-a-service programs, Lead Deliver and Lead IQ.
"It was clear that bringing lead management in-house with Sparkroom would drive significant cost savings and give us greater control over our lead vendors," said Bob Lutz, Senior vice president of Marketing for the college. "However, the prospect of switching over all of our providers, implementing our complex business rules, and integrating with our various systems and partners was daunting--it really requires a solid solution from a vendor that can be supportive of our service level needs."
Lead Deliver provides a central database for maintaining leads from all direct response channels. Leads are validated and scrubbed to eliminate fraudulent, duplicate, and invalid names before they're forwarded to the institution's call center for followup. Lead IQ provides analytical tools and dashboards to monitor performance. The service also integrates with constituent relationship management and student information systems; pre-built connectors to multiple vendor systems allow for insertion of new leads and extraction of conversion and admissions data.
Dian Schaffhauser is a senior contributing editor for 1105 Media's education publications THE Journal and Campus Technology. She can be reached at firstname.lastname@example.org or on Twitter @schaffhauser.