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Facebook Launches Social Media Marketing Certificate on Coursera

Social networking giant Facebook is partnering with Coursera to launch a new Social Media Marketing Professional Certificate, designed to prepare learners of any background for jobs in the social media marketing field in just 20 weeks.

The self-paced, five-course program will cover social media marketing basics for various platforms, including creating impactful content, identifying the right platform for campaigns, measuring campaign effectiveness and protecting user data, according to a news announcement. Learners who complete the program will receive a certificate and will be able to share their résumés with a consortium of employers that have committed to sourcing candidates from the program.

"We are proud to be partnering with Coursera to address the challenge of reskilling a global workforce while building a pathway for stable employment amidst digital disruption," commented Judy Toland, vice president and head of scaled solutions at Facebook, in a statement. "And while it is clear that no single organization is going to solve the global skills gap alone, partnerships like this can make a true impact, building a foundation for success for years to come. This new Professional Certificate program provides learners with critical social media marketing skills and real-world job experiences that will help to set them up for future marketing careers that are months versus years away."

For more information, visit the Coursera site.

About the Author

Rhea Kelly is editor in chief for Campus Technology, THE Journal, and Spaces4Learning. She can be reached at [email protected].

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