Louisiana Tech Using Mobile App to Reach Students Where They Are

This fall, Louisiana Tech University is rolling out a mobile app designed to provide students both on and off campus with easy access to resources and services, increase their awareness of clubs, groups, organizations and events, and help them navigate the university experience. The institution partnered with mobile platform Rah Rah to develop the app as part of its student success strategy.

"In my 30 years of administration, one of the most critical aspects of student success is engagement," explained Sam Speed, dean of student engagement and undergraduate recruitment at the university, in a statement. "Rah Rah gives us a great avenue to provide this connectivity for our students in a familiar format. Putting a path to success in the palm of each student's hand, and simplifying the process for students and administrators alike, is an invaluable asset."

Whether students are living on campus, commuting or learning remotely, they can use the app to search for resources, make appointments with faculty and staff and sign up for local events. The app makes personalized recommendations based on a student's calendar, preferences and in-app behavior, and provides an interactive, annotated map of the campus.

"Putting myself in the shoes of students, whether full time or part time, the ability to connect with the content I'm personally interested in makes everyone feel more connected to campus," noted Wes Cavin, director of student activities. "The more students are engaged and connected, the more likely they are to complete their degrees."

In particular, the app is expected to make a positive impact among first-year students, Cavin added. "Freshmen who don't belong to any groups have a lower probability of completing their degree than students who come in and get involved in student life. Rah Rah makes getting involved much more accessible and appealing to students because the app is designed with students in mind."

About the Author

Rhea Kelly is editor in chief for Campus Technology, THE Journal, and Spaces4Learning. She can be reached at [email protected].

Featured

  • abstract pattern of shapes, arrows and circuit lines

    Internet2 Announces a New President and CEO to Step Up in October

    Internet2, the member-driven nonprofit offering advanced network technology services and cyberinfrastructure to the research and education community has completed its search, which began this past May, for a new president and CEO to take the helm.

  • shield with an AI microchip emblem hovering above stacks of gold coins

    AI Security Spend Surges While Traditional Security Budgets Shrink

    A new Thales report reveals that while enterprises are pouring resources into AI-specific protections, only 8% are encrypting the majority of their sensitive cloud data — leaving critical assets exposed even as AI-driven threats escalate and traditional security budgets shrink.

  • stack of gold coins disintegrates into digital particles against a dark circuit-board background with glowing AI imagery

    MIT Report: Most Organizations See No Business Return on Gen AI Investments

    A recent report out of the MIT Media Lab found that despite $30-40 billion in enterprise spending on generative AI, 95% of organizations are seeing no business return.

  • young man in a denim jacket scans his phone at a card reader outside a modern glass building

    Colleges Roll Out Mobile Credential Technology

    Allegion US has announced a partnership with Florida Institute of Technology (FIT) and Denison College, in conjunction with Transact + CBORD, to install mobile credential technologies campuswide. Implementing Mobile Student ID into Apple Wallet and Google Wallet will allow students access to campus facilities, amenities, and residence halls using just their phones.