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Jenzabar Releases Campus Marketplace Solution to Support Evolving Business Models of Higher Ed

Higher education technology company Jenzabar has introduced Campus Marketplace, a new platform that allows institutions to unbundle their courses from degree programs and make them available to both enrolled and unenrolled students through a branded online storefront. Students can pursue a full online college experience or select individual courses to help them develop skills for the workforce. The solution also enables institutions to reach new learners, gain new revenue streams and boost enrollment, according to the company.

Features of the platform include:

  • A simplified registration process for learners seeking non-credit courses;
  • The ability to organize and publish multiple course catalogs;
  • Both enrolled and unenrolled students can register and pay for non-credit courses through an institution's website; and
  • Integration with Jenzabar One for data analytics across the student lifecycle.

Campus Marketplace is part of the Campus Movement, a Jenzabar initiative focused on "enabling educational equity, accessibility, and affordability for learners of all ages." It aims to "progress the important shift in the way learners consume higher education," allowing students to choose their own pathways to educational and career success. The Campus Movement also incorporates the marketing and enrollment services of Spark451, a recent Jenzabar acquisition, to help institutions develop strategies for effectively identifying and retaining students.

"Everyone should be able to become their own masterpiece, but the current education system does not work for all students. We need to think about how to build an education system that takes into account new economical landscapes, competitive work environments, and rapidly changing learner demographics, all of which have made it more difficult for individuals to get the education they need to succeed," explained Ling Chai Maginn, Jenzabar founder, president and CEO, in a statement. "The Campus Movement envisions a path forward in this challenging climate and aims to light the way for institutions to help learners acquire the skills they need to find lucrative careers. The Campus Movement is the roadmap to a more accessible, attainable, and affordable world of education."

For more information, visit the Jenzabar site.

About the Author

Rhea Kelly is editor in chief for Campus Technology, THE Journal, and Spaces4Learning. She can be reached at [email protected].

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