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Watermark Launches Insights Hub, Product Updates Geared Toward Student Success

Data analytics software provider Watermark has unveiled a new tool for decision-making that brings together data from across the company's solutions to help identify areas of progress and opportunity. The Insights Hub will offer a variety of "insights" introduced over time, beginning with data on assessment planning from Watermark's Planning & Self-Study system.

"This first insight … kicks off many rapidly evolving insights across multiple Watermark products," explained Darren Bauer Kahan, chief product and technology officer for Watermark. "We will roll out new insights iteratively to our clients, and each insight helps our customers answer key questions that help them continuously improve."

The Insights Hub was one of several product updates announced at Watermark's recent annual conference. Other new features include:

  • Student Success & Engagement, a new solution born out of Watermark's January 2022 acquisition of student retention software company Aviso Retention. The software uses artificial intelligence to identify potential retention challenges and better engage underserved students.
  • A new Gateways module within Watermark's Student Learning & Licensure product provides "a more efficient and transparent way to track students' progress through licensure programs." Students can "see, supply, and confirm they've met the requirements for their licensure plan," while programs can "track students and related artifacts from college admission to licensure, derive new insights from these requirements, and illuminate opportunities for program improvements," the company explained.
  • All Watermark products are now hosted on the AWS platform for improved performance, security and scalability.
  • New product integrations, including the integration of Watermark Course Evaluations & Surveys and Watermark Planning & Self-Study to include indirect measures in assessments; the integration of Watermark Faculty Success with Course Evaluations & Surveys to incorporate student feedback into the review, promotion and tenure process; and the upcoming expansion of Watermark Student Learning & Licensure to integrate with the Insights Hub.  

For more information, visit the Watermark site.

About the Author

Rhea Kelly is editor in chief for Campus Technology, THE Journal, and Spaces4Learning. She can be reached at [email protected].

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