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Louisiana Tech Using Mobile App to Reach Students Where They Are

This fall, Louisiana Tech University is rolling out a mobile app designed to provide students both on and off campus with easy access to resources and services, increase their awareness of clubs, groups, organizations and events, and help them navigate the university experience. The institution partnered with mobile platform Rah Rah to develop the app as part of its student success strategy.

"In my 30 years of administration, one of the most critical aspects of student success is engagement," explained Sam Speed, dean of student engagement and undergraduate recruitment at the university, in a statement. "Rah Rah gives us a great avenue to provide this connectivity for our students in a familiar format. Putting a path to success in the palm of each student's hand, and simplifying the process for students and administrators alike, is an invaluable asset."

Whether students are living on campus, commuting or learning remotely, they can use the app to search for resources, make appointments with faculty and staff and sign up for local events. The app makes personalized recommendations based on a student's calendar, preferences and in-app behavior, and provides an interactive, annotated map of the campus.

"Putting myself in the shoes of students, whether full time or part time, the ability to connect with the content I'm personally interested in makes everyone feel more connected to campus," noted Wes Cavin, director of student activities. "The more students are engaged and connected, the more likely they are to complete their degrees."

In particular, the app is expected to make a positive impact among first-year students, Cavin added. "Freshmen who don't belong to any groups have a lower probability of completing their degree than students who come in and get involved in student life. Rah Rah makes getting involved much more accessible and appealing to students because the app is designed with students in mind."

About the Author

About the author: Rhea Kelly is executive editor for Campus Technology. She can be reached at [email protected].

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