Survey Reveals Employers' Views on Microcredential Benefits, Concerns

These days, the majority of employers are aware of microcredentials and other non-degree credentials, according to a new study from Collegis Education and UPCEA, the association for higher education professionals in online and continuing education. Out of 510 organizational leaders surveyed, 95% reported being at least somewhat familiar with microcredentials, and more than two-thirds (69%) said they were extremely or very familiar with alternative credentials or training.

Most survey respondents associated a number of benefits with the inclusion of microcredentials on a prospective employee's résumé. Those included: showing an employee's willingness to develop their skills (cited by 76% of respondents); demonstrating initiative (63%); easily communicating employee competencies and skills (60%); and showing that the employee stays up to date with particular subject areas (56%). In addition, 80% of respondents said that stackable credentials — those that could build toward a full degree — increased the appeal of microcredentials in general.

Concerns about microcredentials were varied. When asked about adverse effects that microcredentials could have on the workforce, 17% of respondents cited wrong or irrelevant credentials and a lack of critical skills or training as a top concern. Other concerns included quality of education/validating credentials (cited by 12% of respondents); lack of educational/professional experience (11%); work quality/performance (9%); and unqualified candidates for role (8%). Still, one in five respondents said they had little to no concerns about microcredentials' impact.

"UPCEA's mission is to support colleges and universities as they evolve their programs to meet the changing needs of employers and adult students," commented Jim Fong, chief research officer at UPCEA, in a statement. "Microcredentials can play a critical role in the new economy. However, similar to how online degrees were perceived two decades ago, some are critical about the quality of non-degree programs, despite a lack of evidence to support a systematic problem. The findings from the Collegis/UPCEA research show that organizational leaders value microcredentials and non-degree programming but are often unaware of them. Those that are aware agree that quality can be addressed with greater collaboration between employers and higher education."

The full report, "The Effect of Employer Understanding and Engagement on Non-Degree Credentials," is available for download on the Collegis Education site (registration required).

About the Author

Rhea Kelly is editor in chief for Campus Technology, THE Journal, and Spaces4Learning. She can be reached at [email protected].

Featured

  • Two autonomous AI figures performing tasks in a tech environment; one interacts with floating holographic screens, while the other manipulates digital components

    Agentic AI Named Top Tech Trend for 2025

    Agentic AI will be the top tech trend for 2025, according to research firm Gartner. The term describes autonomous machine "agents" that move beyond query-and-response generative chatbots to do enterprise-related tasks without human guidance.

  • sleek fishing hook with a translucent email icon hanging from it

    Report Identifies Rise in Phishing-as-a-Service Attacks

    Cybersecurity researchers at Trustwave are warning about a surge in malicious e-mail campaigns leveraging Rockstar 2FA, a phishing-as-a-service (PhaaS) toolkit designed to steal Microsoft 365 credentials.

  • person signing a bill at a desk with a faint glow around the document. A tablet and laptop are subtly visible in the background, with soft colors and minimal digital elements

    California Governor Signs AI Content Safeguards into Law

    California Governor Gavin Newsom has officially signed off on a series of landmark artificial intelligence bills, signaling the state’s latest efforts to regulate the burgeoning technology, particularly in response to the misuse of sexually explicit deepfakes. The legislation is aimed at mitigating the risks posed by AI-generated content, as concerns grow over the technology's potential to manipulate images, videos, and voices in ways that could cause significant harm.

  • abstract technology icons connected by lines and dots

    Digital Layers and Human Ties: Navigating the CIO's Dilemma in Higher Education

    As technology permeates every aspect of life on campus, efficiency and convenience may come at the cost of human connection and professional identity.