Survey Uncovers Cautious Optimism About Generative AI's Impact on Learning

An informal survey from video platform Echo360 found that higher education technology users around the world are hopeful about the potential instructional and learning impacts of generative artificial intelligence and applications like ChatGPT. The company recently polled 550 EchoVideo users across the North America, Europe, Middle East and Africa (EMEA), and Asia-Pacific (APAC) regions to explore their awareness of and attitudes toward generative AI in education.

More than 66% of global EchoVideo users felt that generative AI technologies have the potential to positively transform learning. That sense of optimism varied by region: In North America, 68% agreed on the potential of generative AI, compared to 61% in EMEA and 83% in APAC.

The survey also asked about specific learning applications of generative AI. Among the uses cited: helping students with creative springboards (64% of respondents), helping instructors generate content more quickly (57%), and enabling personalized content creation (55%).

In open-ended responses, EchoVideo users expressed that higher education is still in its early days of understanding the long-term influences and impacts of generative AI, Echo360 reported. "I don't think generative AI will replace human authors; original work is still needed," said one respondent. "However, there is work to be done to monitor that it is not abused and that it follows policies that protect original work and doesn't discriminate. Overall, I think as a technology it helps in small tasks to move human work to larger tasks and doesn't replace humans. I think it's a good thing as long as it's used correctly."

The full report is available by request on the Echo360 site.

About the Author

Rhea Kelly is editor in chief for Campus Technology, THE Journal, and Spaces4Learning. She can be reached at [email protected].

Featured

  • cloud with binary code and technology imagery

    Report: Hybrid and AI Expansion Outpacing Cloud Security

    A new survey from the Cloud Security Alliance (CSA) and Tenable finds that rapid adoption of hybrid, multi-cloud and AI systems is outpacing the security measures meant to protect them, leaving organizations exposed to preventable breaches and identity-related risks.

  • wooden blocks with human icons and artificial intelligence symbol

    Report: AI Adoption Leads to Retraining, not Replacing, Workers

    Despite fears that artificial intelligence will lead to major workforce reductions, a new report from the Federal Reserve Bank of New York suggests that’s not happening happening ... yet.

  • Lemony device

    Lemony Introduces On-Prem AI Device for Enterprises

    Artificial intelligence startup Lemony has launched a hardware-based device designed to enable enterprises to run generative AI systems on premises without relying on the cloud.

  • stylized figures, resumes, a graduation cap, and a laptop interconnected with geometric shapes

    OpenAI to Launch AI-Powered Jobs Platform

    OpenAI announced it will launch an AI-powered hiring platform by mid-2026, directly competing with LinkedIn and Indeed in the professional networking and recruitment space. The company announced the initiative alongside an expanded certification program designed to verify AI skills for job seekers.