EAB Adds New AI Features to CRM Software Navigate
- By Kate Lucariello
- 10/12/23
Education advisory company EAB has announced the addition of its own created AI features to Navigate, its customer relationship management (CRM) software, to become available in 2024 after being tested by a cohort of educational institutions.
The new features are designed to automate routine tasks to help students get information and to help advisers and other student support staff be more efficient and effective.
The new features include:
- A conversational AI knowledge bot, developed by EAB, to answer common student questions and get instructions, sent to their smartphones;
- A new campaign content creator within Navigate to help advisers write more effective communications to students about necessary actions such as scheduling classes or completing graduation tasks to stay on track; and
- An easier way for administrators to generate reports such as student retention rates and success milestones.
EAB said it developed its own AI-powered knowledge bot, different from a traditional chatbot that must be trained to recognize certain specific questions. Navigate's bot learns on its own, the company said in a release, "to interpret variations on student questions and deliver more accurate answers and links to relevant resources."
"We've spent years researching and developing AI that would enable advisers to spend less time on administrative tasks such as composing routine e-mails to the hundreds of students assigned to them, so they can spend more one-on-one time advising students who will really benefit from that individual attention," said Scott Schirmeierl, president of EAB Technology.
Learn more about what Navigate does here.
About the Author
Kate Lucariello is a former newspaper editor, EAST Lab high school teacher and college English teacher.