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3Play Media Launches AI-Enabled Accessibility Tools

Accessibility provider 3Play Media has introduced new AI-enabled video accessibility solutions designed to help colleges and universities meet ADA Title II compliance regulations. The package includes audio description, captioning, and live captioning tools that pair AI-enabled audio description and captioning with expert human review, the company explained in a news announcement.

Title II of the American with Disabilities Act requires state and local governments and organizations (including public education institutions) to provide people with disabilities an equal opportunity to benefit from all of their programs, services, and activities. In addition to providing physical access or accommodations, organizations are required to communicate as effectively with people with disabilities as they do with others. That includes making sure all web and video content for courses and university websites meets WCAG 2.1 accessibility standards. Compliance deadlines vary by population size and begin in April 2026.

The 3Play Media platform integrates with all major video platforms, lecture capture systems, and learning management systems. The company's new suite of products enables institutions to set quality standards for AI-generated audio description and captioning content and automatically send files for human review when inaccuracy thresholds are exceeded. In addition, students can toggle between a live verbatim transcript and a real-time AI summary when viewing captioned content.

"One of the biggest challenges with AI is not knowing where it's good and where there may be mistakes across a large number of files," said Josh Miller, co-CEO and co-founder of 3Play Media, in a statement. "We have been measuring the quality of AI for video accessibility for over 15 years, and we're using all of that expertise to give schools visibility into where the AI is performing well and where human support is required. With 3Play, they have a full suite of AI-enabled and human-reviewed solutions so they can prioritize content for compliance effectively."

"AI-Enabled Audio Description will transform the availability of audio description, which has historically been expensive and difficult to produce," noted Chris Antunes, co-CEO and co-founder of 3Play Media. "Our solution gives universities not just the ability to add captions and audio descriptions to thousands of courses — but the confidence that they are ensuring quality across the board."

For more information, visit the 3Play Media site.

About the Author

Rhea Kelly is editor in chief for Campus Technology, THE Journal, and Spaces4Learning. She can be reached at [email protected].

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