U Arizona Deal Includes Price Break on CRM for Other Schools
- By Dian Schaffhauser
As part of a partnership between the University of Arizona and Hobsons, colleges and universities in Arizona can get a break on pricing for the company's recruitment, admissions, application, and enrollment tools.
In January, Hobsons worked with the Tucson-based university to implement enrollment management technology. The company's flagship product, EMT Connect CRM, helps institutions to build, automate, and execute admissions communication plans in one place; track results with real-time reporting features; and use e-mail, direct mail, or text messages to interact with prospective students. All Hobsons EMT products for social networking and instant chat, for example, feed information directly into EMT Connect.
Dian Schaffhauser is a senior contributing editor for 1105 Media's education publications THE Journal and Campus Technology. She can be reached at firstname.lastname@example.org or on Twitter @schaffhauser.