Rutgers Outfitting Executive Program Students with Apple iPad

Students in an executive certificate program at Rutgers in Piscataway, NJ this summer will be spiffed with an Apple iPad tablet that includes pre-loaded program materials. The program, titled the Digital Marketing Mini-MBA, is being delivered by the Center for Management Development. It lasts 12 weeks and costs $4,995. Modules focus on digital marketing and cover topics such as social media marketing, digital brand management, and privacy and security issues. The 36 hours of class will be taught by Rutgers faculty and marketing professionals.

Rutgers is working with Apple to customize the iPad for use in the course and with programmers to develop applications specific for each of the 12 three-hour modules.

"We are hoping that both faculty and students will discover new ways to use the iPad during the program," said Eric Greenberg, a faculty member who is program director of the digital marketing mini-MBA. "Initially, students will use the iPads to design, track, and monitor digital marketing campaigns throughout the course. They will also interact with each other and the professors on social media sites such as Facebook, Linked In, YouTube, and Twitter.

The iPads will come pre-configured with instructional material, including cases, articles, chapters, and videos. "We are meeting with a team from Apple later this month to brainstorm unique ways to take advantage of the iPad technology," Greenberg said.

Rutgers is providing students the base version of the iPad, which sells for $499 and includes 16 GB of storage. Apple has reserved iPads for Rutgers and is providing free training for all Rutgers faculty teaching in the program.

About the Author

Dian Schaffhauser is a former senior contributing editor for 1105 Media's education publications THE Journal, Campus Technology and Spaces4Learning.

Featured

  • illustration of a human head with a glowing neural network in the brain, connected to tech icons on a cool blue-gray background

    Meta Launches Stand-Alone AI App

    Meta Platforms has introduced a stand-alone artificial intelligence app built on its proprietary Llama 4 model, intensifying the competitive race in generative AI alongside OpenAI, Google, Anthropic, and xAI.

  • robot typing on a computer

    Microsoft Announces 'Computer Use' Automation in Copilot Studio

    Microsoft has introduced a new AI-powered feature called "computer use" for its Copilot Studio platform that allows agents to directly interact with Web sites and desktop applications using simulated mouse clicks, menu selections and text inputs.

  • illustration with geometric shapes, digital circuitry, and subtle icons of an open book, graduation cap, and lightbulb

    University of Michigan Launches Agentic AI Virtual Teaching Assistant

    At the University of Michigan's Stephen M. Ross School of Business, a new Virtual Teaching Assistant pilot program is utilizing agentic AI to provide students with 24/7 access to support and self-directed learning.

  • glowing digital brain above a chessboard with data charts and flowcharts

    Why AI Strategy Matters (and Why Not Having One Is Risky)

    If your institution hasn't started developing an AI strategy, you are likely putting yourself and your stakeholders at risk, particularly when it comes to ethical use, responsible pedagogical and data practices, and innovative exploration.