Skip to main content
Add as a preferred source on Google


Film Schools Adopt Premiere Pro

  • By Dian Schaffhauser
  • 12/16/10

Adobe is gaining visibility in universities. The company recently announced several institutions that have added Adobe Premiere Pro CS5 to the curriculum in their renowned film and video programs, including the University of Southern California and the University of California, Los Angeles. Adobe released the video editing application in April 2010 as part of a broader launch of its Adobe Creative Suite 5 Production Premium and Master Collection products.

The UCLA School of Theater, Film, and Television will be adding Production Premium into classes on production, animation, and digital media. The university will feature the software for editing work, alongside Apple's Final Cut Studio and Avid Technology's Media Composer software, in the digital lab for its Cinema & Media Studies program, as well as some student digital post-production editing suites and labs.

"At TFT, we are dedicated to developing and training the next generation of outstanding, innovative humanistic storytellers. Keeping pace with explosive technological change, in service of master visual storytelling, is one key to implementing this important strategy," said Teri Schwartz, dean of the university's School of Theater, Film and Television. "The clarity and ease of use of Adobe Premiere Pro CS5 gives us a great platform for teaching our students the art of storytelling, which is where it all begins."

USC's School of Cinematic Arts has added Adobe's editing software along with Cineform NEO 3D Plugin to incorporate stereoscopic editing and playback in 3D courses and screening facilities. The university has also committed to integrating the use of Production Premium into its editing labs in multiple programs across the school, including the Institute for Multimedia Literacy, which does research on literacy.

"We are proud to continue our dynamic and long-standing relationship with Adobe, a company whose unswerving commitment to innovation gives our students the tools to build new worlds and tell stories that resonate with audiences everywhere," said the school's Dean, Elizabeth Daley.

Premiere Pro CS5 is available as a native 64-bit or 32-bit application for both Mac OS X and Windows. It includes Adobe's Mercury Playback Engine, which supports GPU microprocessor acceleration, native editing of photo- and file-based media, and integration with other Adobe software such as After Effects and Photoshop Extended.

The company said its application is also being integrated into programs at Ball State University in Muncie, IN; Chapman University in Orange, CA; and Vancouver Film School in British Columbia, among others.

About the Author

Dian Schaffhauser is a former senior contributing editor for 1105 Media's education publications THE Journal, Campus Technology and Spaces4Learning.

Featured

  • programming code and digital gears

    NVIDIA Intros Open Source Tools for Building and Deploying AI Agents

    At its recent GTC 2026 conference, NVIDIA rolled out a new open source software package designed to help organizations build, deploy, and manage AI agents.

  • cyber security padlock

    AI Adoption Forces Trade-Off Between Speed and Identity Security, Study Finds

    AI adoption is forcing enterprises to trade security for speed — and identity controls are the first casualty, according to a new report from Delinea, a provider of identity security solutions for both human and AI agent identities.

  • large group of college students sitting on an academic quad

    Student Readiness: Learning to Learn

    Melissa Loble, Instructure's chief academic officer, recommends a focus on 'readiness' as a broader concept as we try to understand how to build meaningful education experiences that can form a bridge from the university to the workplace. Here, we ask Loble what readiness is and how to offer students the ability to 'learn to learn'.

  • Digital Network of User Profiles and Data Connections

    Microsoft, RSA Make Identity Security Push in the Age of AI

    Two of the bigger authentication announcements to come out of the recent RSA Conference both point in the same direction: Organizations need a more flexible, unified approach to identity security, especially as AI agents start acting alongside human workers.