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TargetX Builds Social Features into Recruiting Tool

TargetX has released a new version of its student recruitment manager (SRM) for college recruiting and admissions.

The SRM uses the platform and can track prospects' social interactions with Facebook and Twitter. includes an app exchange that provides approximately 850 add-on applications, including videoconferencing, computer-telephony integration, and social media activity tracking.

The recruitment manager, which is built on an SaaS platform, also allows real-time data transfer to and from campus information systems. In addition, it can generate up to 40 standardized reports.

New features include:

  • Functionality to import lists from SAT, ACT, GRE, GMAT, NRCCUA, CAPPEX, TOEFL, the Common App, Recruitment Plus and the Student Search Service;
  • Social Contacts, which allows clients to integrate personal information and social media activity for potential students; and
  • A new Admissions Travel tool, which lets recruiters create and monitor travel plans to high schools and college fairs. It also lets recruiters communicate with students and follow their schedules.

The student recruitment manager is compatible with Firefox, Internet Explorer, and Safari browsers; and Blackberry, iPhone, and Windows Mobile.

For more information, visit the TargetX Web site.

About the Author

Tim Sohn is a 10-year veteran of the news business, having served in capacities from reporter to editor-in-chief of a variety of publications including Web sites, daily and weekly newspapers, consumer and trade magazines, and wire services. He can be reached at [email protected] and followed on Twitter @editortim.

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