South Carolina College Implements New Student Recruitment Technology
Florence-Darlington
Technical College in Florence, SC, is implementing a new
technology it believes
will help with student recruiting and admissions efforts.
The
6,000-student
college has signed a multi-year agreement with Greenwood
Hall to offload some of the recruiting responsibilities so that
college
officials can focus on other mission-critical services.
Greenwood
Hall
will supply Florence-Darlington with a technology-enabled platform and
specialized counselors designed to help prospective students and their
parents
through the process of applying for financial aid, admission,
registration and,
eventually, enrollment.
"Our
solutions
address the full student lifecycle from inquiry to graduation and
alumni engagement," said Greenwood Hall CEO John Hall.
Greenwood
Hall
representatives say they can make the recruitment process both quicker and
more
efficient with its "single-call" resolution process in which most of the
questions and needs of prospective students can be handled with one
phone call.
Along
with
the technology platform and counseling services, the company will also
conduct targeted recruitment campaigns to increase enrollment.
"As
a
leader in preparing today's students to handle the technologies and
systems
required for tomorrow's health care, sciences and technical workforce,
Florence-Darlington understands the importance of deploying
state-of-the-art
technology and systems to create better outcomes," said
Florence-Darlington
College President Ben P. Dillard. "We have developed our brand over the
past 50
years and we trust Greenwood Hall as we look to expand our student
service, recruitment
and retention efforts in this transformative time during our school's
history."
Florence-Darlington
offers
more than 75 degree, diploma and certificate programs to students in the
South Carolina counties of Florence, Darlington and Marion at its main
campus
in Florence and five other locations in the three counties.
About the Author
Michael Hart is a Los Angeles-based freelance writer and the former executive editor of THE Journal.