Recruitment

Marist College Tests Yield Software for Admitted Students Follow-Through

• By Dian Schaffhauser
• 06/11/15

New York-based Marist College has adopted new software to engage people who have been admitted to the school to ensure that they show up at the start of the semester. The private college has adopted S360 yield software from Evolution Labs specifically to support growth in recruitment and enrollment yield.

S360 is a suite of applications that address four areas:

• Search, to analyze "cold leads" from identification through the application process;
• Recruit, to engage prospects before and after they apply;
• Yield, to keep students interested in the college after being admitted; and
• Success, to keep enrolled students successful through graduation.

The Yield module specifically lets students view content that caters to their intended majors and interests. It also lets them learn more about and interact with other admitted students, view actual relevant social media feeds and "shadow" students already attending the college. Admitted students are also encouraged to take a selfie that's inserted into a digitally enhanced frame, "placing" them at the college in a way that can be shared across their social sites.

"The program provides our admits with a community to connect, explore and learn about their upcoming experience at Marist, and I believe that contributed to our successful recruitment cycle this year," said Sean Kaylor, Marist vice president for enrollment management.

The institution also expects to launch the S360 Recruit module this summer. That program uses an algorithm to help determine the likelihood a student will apply or follow through on their admittance based on their level of affinity with the school through academic, financial and lifestyle measures.