Constituent Relationship Management

Westmont College Streamlines Admissions with Constituent Relationship Management

Westmont College has selected a new constituent relationship management (CRM) platform in an effort to modernize its enrollment processes.

Westmont is a four-year undergraduate Christian college with an enrollment cap of 1,200. Reaching that cap "is both an art and a science," according to a news release. "As part of the college's strategic planning process, Westmont is embarking on a national marketing campaign, which they anticipate will result in a marked increase in applications. However, it would be virtually impossible to effectively handle the increase with their current manual processes. Westmont selected Enrollment Rx to improve how the admissions team functioned, ease the application process for students and improve the college's ability to create the best class possible."

As part of the adoption, Westmont students can now access a customized self-service portal designed to offer a personalized experience while reducing emails and calls to the school. The new system also allows the college to centralize admissions data to more easily access information and create reports in an effort to improve efficiency. Eventually, the school plans to use this data to identify admissions bottlenecks and take steps to reduce slowdowns.

"Enrollment Rx puts us in a much better position to treat each application thoughtfully and make smart decisions that contribute to creating a class of students that we know will succeed at Westmont," said Reed Sheard, Westmont College's vice president for college advancement and CIO, in a prepared statement. "When we looked at the characteristics of a high-performing admissions team, it became clear to me that the college would be better served working with a partner than doing it on our own. Enrollment Rx has proven to be an excellent partner who provides the tools and expertise to propel us forward with critical business capabilities."

About the Author

Joshua Bolkan is contributing editor for Campus Technology, THE Journal and STEAM Universe. He can be reached at jbolkan@gmail.com.

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