Salesforce.org Launches Higher Ed Data Architecture
Salesforce.org,
the philanthropic arm of Salesforce, has introduced its Higher
Education Data Architecture (HEDA), an open-source data architecture
designed to help higher education institutions rapidly deploy
Salesforce's constituent relationship management (CRM) platform.
Salesforce.org
developed HEDA to help higher education institutions better manage all
stages of the student lifecycle from prospect through to alumnus, and
to meet students' expectations for "seamless, connected experiences
whether they are on- or off-campus," according to a news release from
Salesforce.
Students today expect highly personalized services,
according to Salesforce. "HEDA enables institutions to execute their
student experience strategies more rapidly by leveraging a best
practice data model developed by institutions and delivered
out-of-the-box by Salesforce," said Nicole Engelbert, director of
research and analysis for Ovum, in a prepared statement.
Key features of Salesforce.org's HEDA include:
- Ability to quickly configure Salesforce to manage students throughout the student lifecycle;
- Objects and functionality created specifically for higher education to accelerate deployment of Salesforce;
- 360-degree views of each student; and
- Management of address, phone and email communication preferences.
ACF
Solutions, Bluewolf, Sierra-Cedar and other system integrators in the
Salesforce ecosystem will use the data architecture develop solutions
for the higher ed industry using HEDA's standardized data model.
Salesforce.org's HEDA is available now and can be downloaded as a managed package from the Salesforce AppExchange. The open source code for HEDA is available on GitHub. HEDA is available at no additional cost to subscribers of Salesforce Enterprise Edition or higher.
About the Author
Leila Meyer is a technology writer based in British Columbia. She can be reached at [email protected].