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Yale Center for Customer Insights Adopts Experiential Learning Platform

Yale School of Management's Center for Customer Insights (YCCI) has implemented an experiential learning platform a part of the school's Discovery Projects initiative.

Yale School of Management's Discovery Projects initiative provides MBA students with practical experience in their field of study as part of their degree program. Under the guidance of school faculty, teams of MBA students work with industry partners to help those partners solve real-world marketing problems. "Our clients, often Fortune 100 companies, come to us because they want a fresh lens from a smart, diverse team, so the stakes are high for both the client side and the students in terms of their expectations for what they will achieve and learn," said Jennie Liu, executive director of YCCI, in a news release.

To help the Yale Center for Customer Insights manage those projects, it has adopted the EduSourced experiential learning platform. EduSourced is a cloud-based system that lets schools create a central repository where faculty, staff, students and industry partners can manage their business-to-classroom projects, according to a news release from the company. "It's important that we work within an organized, confidential and professional environment, which is why we've partnered with EduSourced: to create a more professional experience that matches the level of quality of the deliverables that our stakeholders expect," added Liu.

EduSourced includes features for reviewing project proposals, tracking project progress through a dashboard, evaluating peers, holding team discussions, monitoring project milestones, exchanging files securely, recording client activity and submitting student resumes, according to information on the EduSourced site.

About the Author

Leila Meyer is a technology writer based in British Columbia. She can be reached at [email protected].

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