YouTube to Invest $20 Million in Educational Content

  • By Dian Schaffhauser
  • 10/25/18

YouTube, a Google company, has announced plans to invest $20 million in YouTube Learning, an initiative hinted at during the summer. The goal: "to support education-focused creators and expert organizations that create and curate high-quality learning content on the video site." Funding will be spent on supporting video creators who want to produce education series and wooing other education video providers to the site.

According to an update on priorities for the year, posted this week by YouTube CEO Susan Wojcicki, a portion of the investment will go to a learning fund set aside for "creators" who want to build multi-session educational content for the site. Eligible participants for the latest funding round must have at least one YouTube channel with a minimum of 25,000 subscribers. They must also "clearly depict the intent to teach in a factual, informative and trustworthy manner" that shows expertise and a "scrupulous approach" to accuracy in research, fact-checking and objectivity. The application is due by the end of November and recipients will be notified by the end of January 2019. Proposals will be evaluated against criteria that include "content quality, credibility, accuracy and use of multi-session format."

Funding has already been doled out to TED-Ed, the brothers Green's Crash Course and several "emerging" EduTubers, including Socratica, which covers science and math, and Linda Raynier, who focuses on career and life topics.

YouTube also recently launched Learning, a channel of curated tutorials, do-it-yourself videos, skill-based playlists and other educational content. That site currently leads off with a video about Joshua Carroll, a veteran who taught himself advanced mathematics from YouTube and went on to become a physicist. Now he has posted a playlist of videos to tell others how to become a physicist too.

The company said it was teaming up with online learning platforms, including edX and France's OpenClassrooms, to bring some of their most popular video materials over to YouTube. It has also hosted three "EduCon" events in Los Angeles, Mexico City and Rio de Janeiro to help "Edutubers" learn new skills and do networking. That event will next head to India in December and the United Kingdom in February.

Finally, YouTube has introduced YouTube Giving, a set of beta features that allows creators to work with nonprofits to raise funds through their videos and live streams. Wojcicki wrote that she hoped to expand the features "soon," to more creators.

About the Author

Dian Schaffhauser is a former senior contributing editor for 1105 Media's education publications THE Journal, Campus Technology and Spaces4Learning.

Featured

  • student reading a book with a brain, a protective hand, a computer monitor showing education icons, gears, and leaves

    4 Steps to Responsible AI Implementation

    Researchers at the University of Kansas Center for Innovation, Design & Digital Learning (CIDDL) have published a new framework for the responsible implementation of artificial intelligence at all levels of education.

  • glowing digital brain interacts with an open book, with stacks of books beside it

    Federal Court Rules AI Training with Copyrighted Books Fair Use

    A federal judge ruled this week that artificial intelligence company Anthropic did not violate copyright law when it used copyrighted books to train its Claude chatbot without author consent, but ordered the company to face trial on allegations it used pirated versions of the books.

  • server racks, a human head with a microchip, data pipes, cloud storage, and analytical symbols

    OpenAI, Oracle Expand AI Infrastructure Partnership

    OpenAI and Oracle have announced they will develop an additional 4.5 gigawatts of data center capacity, expanding their artificial intelligence infrastructure partnership as part of the Stargate Project, a joint venture among OpenAI, Oracle, and Japan's SoftBank Group that aims to deploy 10 gigawatts of computing capacity over four years.

  • laptop displaying a phishing email icon inside a browser window on the screen

    Phishing Campaign Targets ED Grant Portal

    Threat researchers at cybersecurity company BforeAI have identified a phishing campaign spoofing the U.S. Department of Education's G5 grant management portal.