Research

Wearables Market Jumps as New Form Factors Emerge

• By David Nagel
• 06/15/21

The wearables market is seeing a surge in growth. The total number of smart wearable devices shipped in the first quarter of 2021 grew by more than 34 percent over the same quarter in 2020.

That brought the worldwide total of wearables shipments to 104.6 million in the first three months of the year, up from 77.8 million last year. This marks the first time shipments have topped 100 million in the first quarter, according to market research firm IDC.

Growth was driven in large part by a plethora of relatively minor players in the wearables market, though the top manufacturers — Apple and Samsung — saw significant growth as well.

Growth is also being fueled by the emergence of new form factors — aside from just the usual watches and bands.

Said Jitesh Ubrani, research manager for IDC Mobile Device Trackers: "Wearable patches, rings, and even audio glasses are starting to differentiate themselves from the typical watches, bands, and headphones by offering tech that is hidden yet functional. Audio glasses from the likes of Bose, Amazon, Razer, and others are also going a step further by allowing consumers to be more comfortable with being always connected and are working towards consumer acceptance of AR glasses further down the line."

Four of the top five brands saw at least double-digit growth in the quarter: 

1. Apple shipped 30.1 million units, up 19.8 percent year over year;

2. Samsung shipped 11.8 million units, up 35.7 percent;

3. Xiaomi actually declined by 1.8 percent versus last year, shipping 10.2 million units;

4. Huawei shipped 8.6 million units, up 31.1 percent; and

5. BoAt shipped 3 million units, up 326.8 percent.

Interestingly, the “other” manufacturers accounted for 39.1 percent of the total market and increased unit shipments by a whopping 55 percent over last year, for a total of 40.9 million units.

For more information, visit IDC’s Quarterly Wearables Tracker.