Liaison International Integration Adds Predictive Analytics to CRM Platform

Liaison International, provider of technology and services for recruitment, admissions, enrollment and student success, has introduced a new integration that combine its Othot predictive and prescriptive analytics tools with its TargetX constituent relationship management platform. The integration is part of Liaison's Total Enrollment solution announced in October, an effort to marry disparate student success tools, eliminate siloes and optimize workflows across the student lifecycle.

TargetX CRM users will now be able to access Othot's suite of analytics, predictive models and data visualization tools to inform student support, financial aid and more. For example, the tools allow users to fine-tune financial aid packages for individual students in order to maximize their impact, forecast a student's likelihood of retention, and boost student persistence, according to a news announcement. The combination of CRM with predictive modeling also can provide "a greater degree of insight into the barriers to enrollment and completion facing prospective and current students, enabling institutions to address issues of affordability, equity and completion," the announcement noted.

"This is a complex and challenging time for higher education. Reliable predictive and prescriptive insights can chart the path to overcoming oft-hidden barriers that students face — barriers to degree completion and student success," said Andy Hannah, president and co-founder of Othot, a Liaison company, in a statement. "The same tools used to guide and communicate with students during their journeys can provide us with rich, predictive insights to inform a more targeted approach to student outreach, support and financial aid."

For more information, visit the Liaison site.

About the Author

Rhea Kelly is editor in chief for Campus Technology, THE Journal, and Spaces4Learning. She can be reached at [email protected].

Featured

  • young man in a denim jacket scans his phone at a card reader outside a modern glass building

    Colleges Roll Out Mobile Credential Technology

    Allegion US has announced a partnership with Florida Institute of Technology (FIT) and Denison College, in conjunction with Transact + CBORD, to install mobile credential technologies campuswide. Implementing Mobile Student ID into Apple Wallet and Google Wallet will allow students access to campus facilities, amenities, and residence halls using just their phones.

  • lightbulb

    Call for Speakers Now Open for Tech Tactics in Education: Overcoming Roadblocks to Innovation

    The annual virtual conference from the producers of Campus Technology and THE Journal will return on September 25, 2025, with a focus on emerging trends in cybersecurity, data privacy, AI implementation, IT leadership, building resilience, and more.

  • illustration of a football stadium with helmet on the left and laptop with ed tech icons on the right

    The 2025 NFL Draft and Ed Tech Selection: A Strategic Parallel

    In the fast-evolving landscape of collegiate football, the NFL, and higher education, one might not immediately draw connections between the 2025 NFL Draft and the selection of proper educational technology for a college campus. However, upon closer examination, both processes share striking similarities: a rigorous assessment of needs, long-term strategic impact, talent or tool evaluation, financial considerations, and adaptability to a dynamic future.

  • DeepSeek on AWS

    AWS Offers DeepSeek-R1 as Fully Managed Serverless Model, Recommends Guardrails

    Amazon Web Services (AWS) has announced the availability of DeepSeek-R1 as a fully managed serverless AI model, enabling developers to build and deploy it without having to manage the underlying infrastructure.