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Report: Top Uses of Video in Teaching and Learning

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In a recent survey, a whopping 97% of education professionals agreed that video is essential to students' academic experience. Nearly 75% said that video engages their students more than text-based content, and students are more likely to interact with course materials when video is used. And 94% felt that video increases student satisfaction as well as student performance.

Those are just a few of the findings in "The State of Video in Education 2022," the annual report from video platform provider Kaltura examining the use and impact of video in teaching and learning through the pandemic and beyond. The company surveyed 683 people working in K-12 and higher education institutions around the globe, including professors, lecturers, teachers, instructional designers, technology officers, administrators and admissions officers, to better understand how they are using video both in and out of the classroom.

The majority of respondents reported using video to support course delivery. Among the top uses:

  • Synchronous remote teaching and learning (cited by 79% of respondents);
  • Supplementary course material (70%);
  • Lecture capture (70%);
  • Completely asynchronous courses with on-demand video and/or recorded video messages (67%);
  • Student assignments (66%);
  • Virtual office hours (64%);
  • Personal introductions of teachers and/or students (59%);
  • Flipped classrooms (55%); and
  • Student assessment (45%).

Uses of video outside the classroom include:

  • Internal staff/instructor training (cited by 73% of respondents);
  • Recorded campus events (70%);
  • Live campus events (65%);
  • Internal staff communication (62%);
  • External marketing (60%); and
  • Library media collections (43%).

The survey also asked about the specific video tools in use at respondents' institutions. The top technologies were:

  • Tools for video capture (cited by 86% of respondents);
  • Videoconferencing for non-class meetings (82%);
  • Virtual classroom platform for synchronous instruction (81%);
  • Tools for video creation (80%);
  • Video content management system for on-demand video (68%);
  • Webcasting solution for virtual events (66%); and
  • Video messaging (45%).

For certain tools, the report noted a significant boost in usage compared to 2019: Videoconferencing between faculty and staff skyrocketed by 242%, while the use of video capture tools as well as video for synchronous instruction both increased by 23%.

When asked if they planned to use more or less video this academic year compared to 2020-2021, more than half of respondents (54%) expected to somewhat increase or significantly increase their video usage. "This finding is somewhat surprising, given that many institutions have resumed in-person learning," the report suggested. "The fact that a majority of respondents indicated that they would increase their reliance on video demonstrates that the pandemic certainly accelerated the digital transformation of education."

The full report is available on the Kaltura site (registration required).

About the Author

Rhea Kelly is editor in chief for Campus Technology, THE Journal, and Spaces4Learning. She can be reached at [email protected].

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