Survey Uncovers Cautious Optimism About Generative AI's Impact on Learning

An informal survey from video platform Echo360 found that higher education technology users around the world are hopeful about the potential instructional and learning impacts of generative artificial intelligence and applications like ChatGPT. The company recently polled 550 EchoVideo users across the North America, Europe, Middle East and Africa (EMEA), and Asia-Pacific (APAC) regions to explore their awareness of and attitudes toward generative AI in education.

More than 66% of global EchoVideo users felt that generative AI technologies have the potential to positively transform learning. That sense of optimism varied by region: In North America, 68% agreed on the potential of generative AI, compared to 61% in EMEA and 83% in APAC.

The survey also asked about specific learning applications of generative AI. Among the uses cited: helping students with creative springboards (64% of respondents), helping instructors generate content more quickly (57%), and enabling personalized content creation (55%).

In open-ended responses, EchoVideo users expressed that higher education is still in its early days of understanding the long-term influences and impacts of generative AI, Echo360 reported. "I don't think generative AI will replace human authors; original work is still needed," said one respondent. "However, there is work to be done to monitor that it is not abused and that it follows policies that protect original work and doesn't discriminate. Overall, I think as a technology it helps in small tasks to move human work to larger tasks and doesn't replace humans. I think it's a good thing as long as it's used correctly."

The full report is available by request on the Echo360 site.

About the Author

Rhea Kelly is editor in chief for Campus Technology, THE Journal, and Spaces4Learning. She can be reached at [email protected].

Featured

  • young man in a denim jacket scans his phone at a card reader outside a modern glass building

    Colleges Roll Out Mobile Credential Technology

    Allegion US has announced a partnership with Florida Institute of Technology (FIT) and Denison College, in conjunction with Transact + CBORD, to install mobile credential technologies campuswide. Implementing Mobile Student ID into Apple Wallet and Google Wallet will allow students access to campus facilities, amenities, and residence halls using just their phones.

  • A Comprehensive Guide to the Best Value Evaluation Systems

    Choosing the most cost-effective evaluation system requires balancing price, usability and insight quality. In a landscape full of digital tools and data demands, it is important to prioritize platforms that deliver clear results without complicating operations.

  • laptop with digital productivity and calendar symbols

    September 2025 Tech Tactics in Education Conference Agenda Announced

    Registration is free for this fully virtual Sept. 25 event, focused on "Overcoming Roadblocks to Innovation" in K-12 and higher education.

  • computer monitor with a bold AI search bar on the screen

    Google Reimagines Search with AI Mode

    About a year after launching AI Overviews in its flagship search offering, Google has announced broad availability of AI Mode in Search.