Survey Uncovers Cautious Optimism About Generative AI's Impact on Learning

An informal survey from video platform Echo360 found that higher education technology users around the world are hopeful about the potential instructional and learning impacts of generative artificial intelligence and applications like ChatGPT. The company recently polled 550 EchoVideo users across the North America, Europe, Middle East and Africa (EMEA), and Asia-Pacific (APAC) regions to explore their awareness of and attitudes toward generative AI in education.

More than 66% of global EchoVideo users felt that generative AI technologies have the potential to positively transform learning. That sense of optimism varied by region: In North America, 68% agreed on the potential of generative AI, compared to 61% in EMEA and 83% in APAC.

The survey also asked about specific learning applications of generative AI. Among the uses cited: helping students with creative springboards (64% of respondents), helping instructors generate content more quickly (57%), and enabling personalized content creation (55%).

In open-ended responses, EchoVideo users expressed that higher education is still in its early days of understanding the long-term influences and impacts of generative AI, Echo360 reported. "I don't think generative AI will replace human authors; original work is still needed," said one respondent. "However, there is work to be done to monitor that it is not abused and that it follows policies that protect original work and doesn't discriminate. Overall, I think as a technology it helps in small tasks to move human work to larger tasks and doesn't replace humans. I think it's a good thing as long as it's used correctly."

The full report is available by request on the Echo360 site.

About the Author

Rhea Kelly is editor in chief for Campus Technology, THE Journal, and Spaces4Learning. She can be reached at [email protected].

Featured

  • glowing digital brain made of blue circuitry hovers above multiple stylized clouds of interconnected network nodes against a dark, futuristic background

    Report: 85% of Organizations Are Using Some Form of AI

    Eighty-five percent of organizations today are leveraging some form of AI, according to the latest State of AI in the Cloud 2025 report from Wiz. While AI's role in innovation and disruption continues to expand, security vulnerabilities and governance challenges remain pressing concerns.

  • a glowing golden coin with a circuit board pattern, set against a gradient blue and white background with faint stock market graphs and metallic letters "AI" integrated into the design

    Google to Invest $1 Billion in AI Startup Anthropic

    Google is reportedly investing more than $1 billion in generative AI startup Anthropic, expanding its stake in one of Silicon Valley's leading artificial intelligence firms, according to a source familiar with the matter.

  • abstract representation of a supercomputer with glowing blue and green neon geometric shapes resembling interconnected data nodes on a dark background

    University of Florida Invests in Supercomputer Upgrade for AI, Research

    The University of Florida has announced plans to upgrade its HiPerGator supercomputer with new equipment from Nvidia. The $24 million investment will fuel the institution's leadership in AI and research, according to a news announcement.

  • Stock market graphs and candlesticks breaking apart with glass-like cracks

    Chinese Startup DeepSeek Disrupts AI Market

    A new low-cost Chinese artificial intelligence model is wreaking havoc in the technology sector, with tech stocks plummeting globally as concerns grow over the potential disruption it could cause.