FCC Proposes Voluntary Cybersecurity Labeling Program for Smart Devices

The Federal Communications Commission will consider a proposal to create a “voluntary cybersecurity labeling program” for smart devices, in an effort to boost transparency and protection against cyber threats in the growing Internet of Things market – a channel that cyber criminals are increasingly using to attack education institutions.

FCC Chairwoman Jessica Rosenworcel unveiled the proposal, noting that with an estimated 17 billion smart devices already in use and another 25 billion projected to be online by 2030, the Internet of Things represents a significant threat surface for cyber criminals — one that is already resulting in more malware attacks in the United States. 

Image is proposed logo for FCC smart device cyber trust labeling program with the words U.S. Cyber Trust Mark

The threat is especially high in education, where smart devices range from speakers and smart displays to printers and vending machines: SonicWall revealed in April in its 2023 Cyber Threat Report that malware attacks targeting smart devices in education institutions rose 146% in 2022.

The draft proposal, called a Notice of Proposed Rulemaking, outlines the program, whichwould be established under the FCC’s authority to regulate wireless communications devices based on cybersecurity criteria developed by the National Institute of Standards and Technology, the FCC said on its website. If the proposal is approved by a vote of the full commission, it would then be posted for public comment, and “could be up and running by late 2024,” the FCC said. 

The program would provide “clear information about the security of Internet-enabled devices” and products meeting the program’s requirements would bear a new U.S. Cyber Trust Mark, according to the announcement. 

Such a labeling program “would help consumers make informed purchasing decisions, differentiate trustworthy products in the marketplace, and create incentives for manufacturers to meet higher cybersecurity standards,” the FCC said. 

The proposal would seek input on issues “including the scope of devices for sale in the U.S. that should be eligible for inclusion in the labeling program, who should oversee and manage the program, how to develop the security standards that could apply to different types of devices, how to demonstrate compliance with those security standards, how to safeguard the cybersecurity label against unauthorized use, and how to educate consumers about the program,” the agency said. 

Also unveiled by the FCC is the proposed U.S. Cyber Trust Mark logo, which would appear on packaging alongside a QR code that consumer can scan for further information; it is pending approval by the U.S. Patent and Trademark Office. 

Learn more at FCC.gov.

About the Author

Kristal Kuykendall is editor, 1105 Media Education Group. She can be reached at [email protected].


Featured

  • Abstract AI circuit board pattern

    New Nonprofit to Work Toward Safer, Truthful AI

    Turing Award-winning AI researcher Yoshua Bengio has launched LawZero, a new nonprofit aimed at developing AI systems that prioritize safety and truthfulness over autonomy.

  • robot waving

    Copilot Updates Aim to Make AI More Personal

    Microsoft has unveiled a range of updates to its Copilot platform, marking a new phase in its effort to deliver what it calls a "true AI companion" that adapts to individual users' needs, preferences and routines.

  • geometric pattern of interconnected triangles and hexagons

    Gravyty Merges with AI-Powered Student Engagement Companies Ivy.ai and Ocelot

    Gravyty, a provider of alumni and donor engagement and fundraising solutions, has announced a merger with AI-powered student enrollment and engagement companies Ivy.ai and Ocelot. The combined company will operate under the Gravyty brand.

  • Abstract geometric shapes including hexagons, circles, and triangles in blue, silver, and white

    Google Launches Its Most Advanced AI Model Yet

    Google has introduced Gemini 2.5 Pro Experimental, a new artificial intelligence model designed to reason through problems before delivering answers, a shift that marks a major leap in AI capability, according to the company.