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George Mason U To Implement Hobsons CRM Software

  • By Dian Schaffhauser
  • 01/08/09

George Mason University will be working with Hobsons Enrollment Management Technology (EMT) to provide integrated enrollment in its undergraduate and graduate programs. Mason will be deploying Hobsons' EMT Connect Admissions CRM recruitment and enrollment software, as well as EMT ApplyYourself, an online application system.

The CRM application will enable administrators at Mason to build, automate, and implement admissions communication plans in one place; track results with real-time reporting features; and use e-mail, direct mail, and text messages to interact with prospective students.

The online application software, besides providing a streamlined method for students to submit applications, will also feed data directly into the CRM system and give admissions staff a means for scheduling events for prospective students.

The university has about 30,000 students and five campuses.

About the Author

Dian Schaffhauser is a former senior contributing editor for 1105 Media's education publications THE Journal, Campus Technology and Spaces4Learning.

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