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Georgetown Streamlines Program Management for Non-Traditional Students

By Mike Hohenbrink
08/01/12

Georgetown University is moving to standardize its enterprise-wide program management platform for non-traditional students in an effort to increase the school's market reach and to improve organization and operations.

The university will adopt the Destiny One software platform from Destiny Solutions, which allows individual colleges to offer a unique customized brand through use of the platform's multi-tenant capabilities.

Designed specifically for life-long learning programs, the platform offers integrated management of constituent, enrollment and administrative functions.

Adoption of the platform at Georgetown will affect each college within the university via an integrated software layer that will function on top of the school's legacy computing environment, which includes Ellucian's Banner, NetID, and Blackboard.

In addition, the platform can be used for a number of other functions, including:

Guided application and admissions management;
Marketing campaigns, including search engine optimization and rich data mining;
Personalized communications support;
Single sign on (SSO) access;
Student engagement monitoring;
Strategic enrollment assistance; and
Progression tracking.

"Georgetown recognized that the non-traditional education market has become highly competitive," said Lisa Davis, chief information officer at Georgetown University. "We required software that would empower each of our colleges with unique system capabilities on top of our legacy infrastructure in order to better compete for and serve our non-traditional students, while enabling each of our colleges to grow and manage their programs."

Based in Washington, D.C., the private university currently enrolls more than 16,000 students and boasts an endowment of more than $1.1 billion.