CCUMC Updates Identity with New Name: Educational Technology Collaborative

The Consortium of College and University Media Centers (CCUMC) has announced a rebrand: The association of technologists in higher education will now be known as the Educational Technology Collective (ETC). The name change, finalized by membership vote, "speaks to the range of what the organization does, encompassing user experience, media, networking, and innovation yet to come while moving away from dated language and emphasizing the value of the community and the culture of cooperation within ETC," the organization explained in a news announcement.

CCUMC has connected higher education information technology, audiovisual, library, and media professionals since 1974, the organization said. As ETC, it will continue to provide "a platform for professional connection within the academic technology industry, fostering cooperative problem-solving and leading the implementation and management of instructional technology that supports quality teaching and learning."  

"As an organization, we honor our history while looking to the future. Rebranding clarifies our shared foundation to better connect our members, attract new members and take us into the future," said Association President Don Merritt, in a statement. "I commend the work of the rebranding taskforce for their foresight and vision to move us in this exciting new direction."

For more information, visit the ETC site.

About the Author

Rhea Kelly is editor in chief for Campus Technology, THE Journal, and Spaces4Learning. She can be reached at [email protected].

Featured

  • glowing blue nodes connected by thin lines in an abstract network on a dark gray to black gradient background

    Report: Generative AI Taking Over SD-WAN Management

    In a few years, nearly three quarters of network operators will use generative AI for SD-WAN management, according to a new report from research firm Gartner.

  • abstract pattern with interconnected blue nodes and lines forming neural network shapes, overlaid with semi-transparent bars and circular data points

    Data, AI Lead Educause Top 10 List for 2025

    Educause recently released its annual Top 10 list of the most important technology issues facing colleges and universities in the coming year, with a familiar trio leading the bunch: data, analytics, and AI. But the report presents these critical technologies through a new lens: restoring trust in higher education.

  • abstract image representing AI tools for reading and writing

    McGraw Hill Introduces 2 Gen AI Learning Tools

    Global education company McGraw Hill has added two new generative AI tools to help personalize learning experiences for both K–12 and higher ed students, according to a news release.

  • abstract image of fragmented, floating geometric shapes with holographic lock icons and encrypted code, set against a dark, glitchy background with intersecting circuits and swirling light trails

    Education Sector a Top Target for Mobile Malware Attacks

    Mobile and IoT/OT cyber threats continue to grow in number and complexity, becoming more targeted and sophisticated, according to a new report from Zscaler.