HomePage feature January 3 2006

From the January 2006 Edition of Campus Technology

Content Delivery >> Mobile Rah!

As the number of cell phones on campus continues to rise, many schools are discovering newfound revenue by delivering sports-related mobile content at a premium, writes Matt Villano. He predicts that in 2006, you'll hear fight songs playing as ring tones that students can now download from the Web.

"Students buy the ditties for anywhere from $2 to $3 apiece, and download them from a variety of Internet sites," writes Villano. "But that’s only part of the transaction. Because the fight songs are licensed, colleges and universities receive a percentage of every sale." Read more.

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