Texas University Adopts SaaS for Admissions Management

Concordia University Texas is working with Intelliworks' Orion software service to manage its admissions programs. Concordia said it plans to use the solution to manage online event registration and prospect inquiries, track interactions with prospective students, and create targeted e-mail marketing campaigns.

"Like many small liberal arts schools, our admissions department consists of a handful of professionals tasked with managing day-to-day enrollment operations and recruitment efforts to prospective students," said Jennielle Strother, director of admissions operations. "Orion helps our department operate much more efficiently and effectively than ever before. I'd estimate that it saves me several hours of work every week."

The Web-based application provides contact management, e-mail marketing, recruiting event management and analytics and reporting. A professional version costs $125 per user per month. A team edition is $6,000 for five users per year.

Based in Austin, TX, Concordia serves 1,400 undergraduate and graduate students.

About the Author

Dian Schaffhauser is a senior contributing editor for 1105 Media's education publications THE Journal and Campus Technology. She can be reached at dian@dischaffhauser.com or on Twitter @schaffhauser.

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