eBureau, Datamark Partner for Enrollment Predictive Modeling
Information solutions provider
eBureau and direct response advertising agency
Datamark
have announced a strategic partnership to use predictive modeling to
evaluate online leads purchased by Datamark on behalf of its education
clientele.
The partnership will allow Datamark to generate
"eScores," a value assigned to each online lead that predicts the
likelihood an individual will apply, enroll, and start school. The
process is intended to increase overall enrollment rates by allowing
institutions to focus marketing and admissions resources in those areas
more likely to produce leads that will convert into enrolled students.
The system's integration with Datamark's LeadBin 5.0 further allows the
company to accept or reject leads based on their individual value.
"Our
partnership with Datamark allows us to deliver together a compelling
total solution to the education market, a large vertical industry where
we can clearly demonstrate the power and value of using real-time
predictive scoring within online marketing strategies," said Gordy
Meyer, president and chief executive officer of eBureau, in a prepared
statement. "With education institutions now spending over a billion
dollars to procure, pursue, and convert inquiries and leads into
enrolled students, eBureau's eScores for Education offering serves as a
major productivity enhancer and cost-savings tool that these schools
can leverage to boost enrollment."
The companies are
demonstrating their eScores for Education solution at this week's
Career Colleges Association (CCA) Annual Convention and Exposition in
Las Vegas later this month.
About the Author
Chris Riedel is a freelance writer based in Illinois. He can be reached here.