More Universities Sign with Hothand Wireless To Deliver Mobile Marketing
- By Dian Schaffhauser
which delivers "recreation" information to mobile devices, said it has
added 10 university partners to its service, among them Georgia Institute of Technology
, Ohio State University
, and Stanford
company offers a mobile Web application with opt-in text messaging that
lets students and others access information such as sports scores,
standings, schedules, facility availability, contests, polls, and
advertising on Web-enabled phones and other wireless devices. The
network is sponsored by merchants that want to reach the university
community, and in some cases, the company said, a portion of
sponsorship funds or merchant fees are allocated to the school.
The service is available to all students and staff members in partner schools. Registration is required to access the service.
company launched its University Mobile Network with a pilot program at
the University of California Los Angeles which was sponsored by Best
Buy Mobile. UCLA
students also took advantage of special deals from Subway delivered to their phones.
Dian Schaffhauser is a senior contributing editor for 1105 Media's education publications THE Journal and Campus Technology. She can be reached at firstname.lastname@example.org or on Twitter @schaffhauser.