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Penn State's Smeal College of Business Deploys CRM To Automate Admissions Processes

The Pennsylvania State University's Smeal College of Business has deployed a new constituent relationship management (CRM) platform to help with recruiting efforts.

Smeal, which previously used a CRM tool that had restrictions on reporting and accessing information from multiple sources of data, has selected enrollment management software Enrollment Rx to automate the admissions process. Enrollment Rx, which runs on the cloud platform for social and mobile enterprise apps, is designed to help colleges and universities streamline enrollment management, admissions, recruitment, and marketing processes. The cloud-based software provides automated processes for admissions offices to assign outreach opportunities to admissions staff using targeted criterion.

Features of Enrollment Rx include:

  • A dashboard system that allows staff to view admissions data;
  • Tools to create and fill out template forms;
  • The ability for students to monitor the status of their admissions applications and other supporting documents; and
  • Access to the platform via computer or mobile device.

"The cloud-based CRM system streamlines our operations, offering sophisticated reporting and automated workflow that have been game-changers for us," said Scott Sylves, MBA admissions operations manager at Smeal, in a prepared statement. "This has provided us with the foundation to manage our applicant pool extremely effectively. It's a winning combination that will enable us to make good on the cradle-to-grave analogy for CRM across the student lifecycle."

Penn State also plans to deploy Enrollment Rx for use in admissions to other programs at the university, as well as alumni relations, student services, and career services for its MBA program.

Penn State's Smeal College of Business has more than 5,500 students enrolled in undergraduate, MBA, executive MBA, Ph.D., and executive education programs.

For more information about EnrollmentRx, visit For additional information about Penn State's Smeal College of Business, go to

About the Author

Tim Sohn is a 10-year veteran of the news business, having served in capacities from reporter to editor-in-chief of a variety of publications including Web sites, daily and weekly newspapers, consumer and trade magazines, and wire services. He can be reached at [email protected] and followed on Twitter @editortim.

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