Mercy College Adopts CRM To Boost Engagement
Mercy College in New York has
implemented an enterprise constituent relationship management (CRM) system for
higher education to improve its communication with current and prospective
students.
According to Todd Pratella, director of Information Technology at Mercy
College, the institution has been experiencing "considerable enrollment growth"
and consequently needed to improve the effectiveness of its communications,
automate processes and better target prospective students. The college set out
to replace its legacy CRM system with an enterprise solution that could automate
and personalize communications, maintain a repository of interactions, track
student progress through the enrollment funnel and their academic career, and
manage recruitment activities.
"After an extensive review, we chose CampusNexus CRM based on its ability to address the entire student lifecycle
from prospect through graduation," said Pratella in a prepared statement.
"CampusNexus CRM allows us to capitalize our own internal data to better
understand our constituent needs and build programs that will enable us to
cultivate lifelong relationships with students and help them achieve their
educational and post-graduation goals."
According to Connor Gray, chief strategy officer at Campus Management,
CampusNexus CRM lets staff at Mercy "communicate through multiple channels,
access an all-encompassing view of constituents across departments and institute
a playbook to enable them to reach their admissions goals."
Mercy College is a private, not-for-profit institution serving 11,650
students at its four campuses in New York. It offers bachelor's and master's
degree programs in business, education, health and natural sciences, liberal
arts and social and behavioral sciences, as well as more than 30 degree and
certificate programs offered entirely online.
About the Author
Leila Meyer is a technology writer based in British Columbia. She can be reached at [email protected].