Distance Learning

Rutgers Offers Online Course on Video Sharing

The Rutgers Business School Executive Education (RBSEE) program will offer an online course, dubbed a "mini-MBA," in viral video marketing.

"Viral Video Marketing: Social Sharing Demystified" will help marketing executives take advantage of video sharing to promote brands and products. Rutgers representatives said the course will help participants plan, create and deploy media that has a stronger chance of being shared and "going viral."

The data presented in the course is provided by Unruly, a video advertising technology company that creates the Viral Video Chart, one of the most comprehensive data bases on video sharing.

The online course will be available for eight weeks, beginning when the student registers, and require eight to 12 hours of a student's time. Approximately two weeks into the course, there will be an optional webinar during which students will be able to "meet" the instructor. Then, about two weeks before the end of the course there will be another webinar during which students can ask questions in real time.

There is also an online discussion forum where students can communicate with one another and their professor. The course will include a series of video lectures, readings, exercises, quizzes, learning checks and video reviews.

Upon completion of the course, for which tuition is $1,995, students will receive a certificate of completion.

A preview webinar entitled "The State of Sharing" is available for those interested in learning more about the course.

"RBSEE developed this program to meet a clear need for practical, hands-on instruction in creating sharable media," said Program Manager Jennie Fine. "Marketers, creative professionals, brand managers and others who complete the program will understand the truths and myths surrounding viral media, and best practices when creating shareable media."

Rutgers' "mini-MBA" programs are designed to improve the skills of those in the business world.

About the Author

Michael Hart is a Los Angeles-based freelance writer and the former executive editor of THE Journal.

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