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New Mobile App Enables College Application Via Smartphone

TargetX has introduced a product it says will allow prospective higher ed students to complete every facet of the admissions process on their mobile devices.

A company whose focus up to now has been developing customer relationship management (CRM) systems for university admissions offices has introduced what it says is the first mobile app that would allow prospective students to complete all of the admissions process via their smartphones.

TargetX launched its Online Application app less than two weeks after it acquired Uversity, another company that offers mobile apps to help admissions officers and prospective students deal with the admissions process.

"We reached out to students, who are often overwhelmed during the application process," said TargetX CEO Sasha Peterson. "What they really want is help and guidance available where they look most often, their phone."

TargetX's new online application app allows the prospective students to fill out all necessary forms on their smartphones, continually saves them and provides an algorithm to give students estimates on how long the application process will take them.

"Every page, every interaction a student has is designed to be mobile," Peterson said. "This means much more than just responsive design of the page, it means the clickstream, the size and placement of the buttons, everything."

To admissions officers, the new app offers access to real-time student data; the ability to build and customize application processes without advanced knowledge of coding; and full integration with TargetX's Recruitment CRM.

Uversity already had two mobile apps designed to help with enrollment and retention in higher education. Its Schools Apps allows an institution to create a private online community for its incoming class, engaging future students with personalized messages. Its UChat is a chat widget that can be made available through a university's Web site on any mobile device.

About the Author

Michael Hart is a Los Angeles-based freelance writer and the former executive editor of THE Journal.

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