Constituent Relationship Management

Campus Management Releasing New Engagement Program

Education technology company Campus Management has begun showing a new engagement platform. CampusNexus Engage, scheduled to be available beginning next month, offers the promise of increasing student engagement, retention and graduation rates.

CampusNexus, of which the new release is a component, addresses the student lifecycle, including recruiting and admissions, enrollment management, financial aid, student services, retention, career services and alumni management. The suite of products is built on Microsoft Artificial Intelligence and uses Microsoft's Azure Machine Learning service.

The Engage product uses Microsoft Dynamics 365 and the Dynamics 365 Higher Education Accelerator, an open source solution upon which institutions can build their processes. The GitHub project contains industry standard data entities, such as students, faculty, courses and test scores, as well as pre-built dashboards, workflows and sample data.

Work on Engage was begun in 2017. Since then, both Campus Management and Microsoft have conferred with several institutions, including Bemidji State University. According to Genise Schuette, state program administrator technical specialist at that school, the application "is being built on the best platform out there and seems to be on the cutting edge of emerging technologies." She said that she was "especially impressed" with the analytics provided by the program as well as the "integration capabilities it has with Microsoft Power BI and social media."

About the Author

Dian Schaffhauser is a senior contributing editor for 1105 Media's education publications THE Journal and Campus Technology. She can be reached at dian@dischaffhauser.com or on Twitter @schaffhauser.

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