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New Liaison Product Helps Institutions Target Outreach to Adult Learners

Liaison International, provider of technology and services for recruitment, admissions, enrollment and student success, has released Intelligent Names, a new analytics platform geared toward identifying and re-engaging adult learners. The tool utilizes scientific polling and advanced analytics to match institutions with prospective adult students who have the highest likelihood to re-enroll in higher education.

Intelligent Names provides administrators with interactive data visualizations and demographic data analyses that enable them to home in on very specific factors in their recruitment and enrollment efforts, such as gender, ethnicity, income, educational attainment, household status and geographic location. Users can customize searches to identify high-propensity adult students and drill down based on their target student audiences and enrollment criteria, the company explained in a news announcement. The analytics models are continuously updated as new data becomes available.

"As our clients create new pathways to degree completion, graduate school and career advancement, we at Liaison need to help these institutions connect to and build relationships with adult learners in the regions and communities that our clients serve," said Andy Hannah, president of Othot, the data-science division of Liaison International, in a statement. "The traditional sources to replenishing enrollment pipelines continue to shrink, and institutions must find new ways to reach and engage with a generation of students who are more diverse in age, ethnicity and professional background than any in history. Intelligent Names is a data science solution that addresses this need."

Intelligent Names is the latest offering in Liaison's Total Enrollment product ecosystem, a suite of enrollment management and student success solutions announced last October designed to integrate "historically siloed products, applications and workflow tools" both from Liaison and from third-part technology providers. For more information, visit the Liaison site.

About the Author

Rhea Kelly is editor in chief for Campus Technology, THE Journal, and Spaces4Learning. She can be reached at [email protected].

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