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Terra Dotta Unveils Plan to Integrate Generative AI Into Global Management Platform

Global engagement tech provider Terra Dotta will incorporate generative AI into its platform to save time and resources by automating outgoing study abroad and incoming international marketing communications, the company said in a release. The new integration will be demonstrated at the NAFSA: Association of International Educators 2023 annual conference and expo in Washington, D.C., May 30 through June 1, 2023.

Generative AI will help the users to eliminate repetition in planning and organizing programming communications, according to the release. The AI-enabled platform will be able to:

  • Create templates for e-mail, brochures, and text messages;
  • Create targeted appropriate client communications by tone and topic; and
  • Produce draft communications quickly, reducing staff time.

Terra Dotta's cloud-based platform manages outgoing study abroad, incoming international student and scholar services (ISSS), and travel risk management, including a traveler alert mobile app. The addition of generative AI will make its tasks much more efficient, said company CEO Anthony Rotoli.

"Education abroad offices are understaffed and under-resourced yet are fielding more student applications for study abroad and international programs than pre-pandemic … and AI has shown to be a valuable way to address resource challenges. Integrating generative AI into our platform will provide menu-driven options for re-creating program documents and ensuring professionals have full control over the final output."

Terra Dotta is based in Chapel Hill, N.C., and its global engagement platform is used by more than 700 universities and colleges "to facilitate cross-cultural experiences for students, faculty and staff in more than 150 countries worldwide … to help customers deliver end-to-end, accessible global engagement experiences that meet comprehensive safety and compliance requirements." For more information, visit the company's About page.

About the Author

Kate Lucariello is a former newspaper editor, EAST Lab high school teacher and college English teacher.

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