In the high-intensity world of student prospecting, everyone is looking for a competitive edge--but one of the greatest "edges" you can have is to simply understand what prospective students want, need, and expect and align your actions accordingly. Prospecting expert Michael O'Hara suggests four strategies colleges and universities can adopt to increase success related to prospective students.
The California State University system recently deployed Oracle's Business Intelligence (BI) Enterprise Edition on three of its 23 campuses as part of an ambitious cross-institutional project called the "Common Financial System Reporting and Data Warehouse."
Virginia State University, based in Petersburg, will be automating its time and attendance processes with software from Kronos. Once the new timekeeping application is implemented, the university said, it will save the institution $200,000 annually.
Post University, a 5,000-student for-profit school in Waterbury, CT, will be adopting Oracle CRM On Demand to update customer relationship management-related processes for admissions, financial aid, and student services.
Dean Evans & Associates has released a new version of EMS Master Calendar, its online calendar software. The application provides users in an organization access to a central calendar of events. Release 3.1 provides improved control of events imported from the company's scheduling system and tighter integration with social networking sites and other Web-based calendar programs.
American University uses Twitter to communicate with prospective students, spread the news, and even handle complaints.